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With summer here, we are
reminded that the federal fourth quarter buying season is upon us.
September 30 marks the end of the federal
government's 2008 fiscal year (FY) and federal contractors should take
steps to obtain as much of the year end money as possible. For those
companies whose commercial sales may lag in the summer months this can be
the perfect time to focus on federal sales, as federal agencies continue
to have the need to spend the rest of their budgets in order to risk the
loss of existing funds or the future downsizing of their budgets.
One of the greatest challenges for agencies associated with spending Q4
funds is that the procurement process must be simple and fast. During this
time agencies are looking to existing contracts, GWACs and BPAs, in order
to facilitate the quick purchase. For this reason, the GSA Multiple Award
Schedules are always a likely candidate. The GSA Schedule contract vehicle
can cut down the procurement process considerably and is fairly easy for
agencies to use.
So, what should you do to increase your GSA Schedule 4th Quarter sales?
- Start Early
Many Agencies start their planning prior to September, so start gearing
up your marketing campaign now to avoid the end of the year rush and
panic. Use the summer months to work closely with staff to create
proactive marketing plans to ensure that you have appropriately marketed
your services/products in such a way that the government will seriously
consider your company when determining final spending decisions.
- Keep Your GSA
Contract Current and Compliant
It is imperative that your GSA Schedule is up-to-date with all of the
services/products that you offer. Make sure that new services/products
are added, old ones are deleted and that you have applied for your
appropriate annual price escalations. Out-of-date products and pricing
will make it difficult for both you and your customers.
- Make Sure You Are Registered on GSA
Advantage! and E-Buy
In order for government agencies to find contractors that have the
services/products they wish to purchase in Q4 they may look to the online
ordering systems set up by GSA. It is crucial to have your current
pricelist loaded on GSA Advantage! for viewing and searches. This will
also register you with E-Buy so that you can see all the available RFQs
released to the GSA Schedule(s) that you hold.
- Contact Current and Past Clients
A primary part of your proactive marketing plan should be getting in
contact with current and past clients to find out if they have year end
money and requirements for which you are qualified. Repeat clients account
for much of Q4 money spent. It is faster to sell to a customer who is
familiar with your products/work than it is to find and convince new
customers of your value.
- Offer Promotions to GSA Schedule Users
Although the purchases off a GSA Schedule can be made using "best value"
justification rather than a best price, government purchasers are always
going to be concerned with the bottom line. For GSA Schedule product
holders, Q4 is a great time of year to run year end promotions or
discounts to encourage agencies to spend their money with you.
- Be Mindful of the Micro-Purchase Threshold Sales
Purchases under the $3,000 micro-purchase threshold are the easiest for
federal buyers to make. Be sure you have the ability to accept the
government purchase card in order to close orders that are below the
micro-purchase threshold and even the $100,000 Simplified Acquisition
Threshold. Credit cards purchases under these thresholds can be
accomplished with far less paperwork and administration.
- Don't Be Afraid to Start Small
Some agencies during Q4 may only have a minimal amount of cash left to
spend on projects smaller than you may be used to. Don't walk away from
business because it seems too small. This can be a great way to gain
entrance for your company to a particular agency or office with which you
have not previously worked. In this way you position yourself for larger
contracts in the future.
As is always the case with your GSA contract, you should be vigilant;
making sure your contract and marketing efforts are up-to-date. But now
more than ever, you and your team should take the steps to be sure you are
fully prepared for the coming fall harvest in Q4 of FY 2008.
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On June 25, 2008, the President nominated Mr. Jim Williams as
the next GSA Administrator. Mr. Williams, currently commissioner
of GSA's Federal Acquisition Service, would replace acting
administrator, Deputy Administrator David Bibb, who stepped in
after Lurita Doan abruptly resigned in late April at the White
House's urging. Mr. Bibb has announced his retirement effective
September 1, 2008.
Because Mr. Williams, a career federal employee, has not been
named acting administrator, he must be confirmed prior to
assuming the position. This raises questions about the ability
to obtain a Senate confirmation in a timely fashion, and his
willingness to leave a career position for an appointed one that
may not continue after a change in the administration this
January.
Supporters of the nomination feel Williams is as qualified and
competent as Bibb and see potential in his ability to make
positive changes in the agency. Mr. Williams has already
stressed his desire for a GSA that is more client-focused and
easier to navigate, and looks to win back the agencies that have
abandoned the GSA procurement process.
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Keep us in mind for help with your government
contracts.

1401 14th Street, NW
Third Floor
Washington, DC 20005
202-234-8933 phone
202-234-8935 fax
global@globalservicesinc.com
www.globalservicesinc.com
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What
are considered some of the more important sources for market research
within the federal government procurement arena?
Market
research is the first step in any business development plan.
Potential research sources are numerous, and a definitive list would be
difficult to develop; however, there are some major sources that should
always be considered, including:
* Federal Business Opportunities website (FedBizOpps)
* Federal Procurement Data Center
* Agency Acquisition Plans/Forecasts
* Budget plans
* Federal laws and/or regulations
* Federally focused periodicals/magazines
* Federal websites (FirstGov, GSA Advantage, other agency websites)
* Subscription databases (e-pipeline, INPUT, etc.)
* Interaction with federal buyers and decision-makers
* Personal contacts and networking opportunities.
Market research to bolster your federal business development efforts
requires expert culling of these and other resources by individuals with
an eye for analyzing how the information contained in these sources can
best help your company build its federal contracts revenue. Market
research can be a time consuming part of your marketing activities, but it
is essential to your growth and success. Global Services offers customized
market research reports to assist you, while also saving your valuable
time.
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August 4, 2008
Washington, DC Chapter of SCORE presents "Business Development in the
Federal Sector." This course is from 9:00 AM to Noon. Please contact SCORE
at www.scoredc.org or 202-272-0390.
August 8, 2008
Washington, DC Chapter of SCORE presents "GSA Schedules 101." This course
is from 9:00 AM to Noon. Please contact SCORE at
www.scoredc.org or 202-272-0390.
September 19, 2008
Washington, DC Chapter of SCORE presents "Preparing a Winning Federal
Proposal." This course is from 9:00 AM to Noon. Please contact SCORE at
www.scoredc.org or 202-272-0390.
September 18, 2008
Global Services presents our GSA Schedule Post-Award Training Seminar:
"Staying Compliant and Making Your GSA Contract Work" This course is from
9:30 AM to 1:00 PM and will be held in our offices at 1401 14th, Street,
NW, Third Floor, Washington, DC, 20005. Please
click here
to register or call 202-234-8933. Space is extremely limited, so register
today.
October 10, 2008
Washington, DC Chapter of SCORE presents "Business Development in the
Federal Sector." This course is from 9:00 AM to Noon. Please contact SCORE
at www.scoredc.org or 202-272-0390.
November 7, 2008
Washington, DC Chapter of SCORE presents "GSA Schedules 101." This course
is from 9:00 AM to Noon. Please contact SCORE at
www.scoredc.org or 202-272-0390.
December 4, 2008
Global Services presents our GSA Schedule Post-Award Training Seminar:
"Staying Compliant and Making Your GSA Contract Work" This course is from
9:30 AM to 1:00 PM and will be held in our offices at 1401 14th, Street,
NW, Third Floor, Washington, DC, 20005. Please
click here
to register or call 202-234-8933. Space is extremely limited, so register
today.
December 5, 2008
Washington, DC Chapter of SCORE presents "Preparing a Winning Federal
Proposal," This course is from 9:00 AM to Noon. Please contact SCORE at
www.scoredc.org or 202-272-0390.
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