A Word About Win Themes
An essential step in proposal development is creating compelling proposal win themes. Win themes should serve as the master blueprint of your entire proposal narrative. Effective proposals usually have no more than one or two win themes that are...
Read moreTo Bid or Not To Bid – That’s the $64,000 Question
By Guest Blogger: Eileen Kent, Federal Sales Sherpa, 312-636-5381 Many federal sales executives, owners and proposal managers struggle with the bid/no bid decision because if it’s a “go” then they’re going to gamble precious selling time, evenings and weekends...
Read more